21 October 2021

TİKA's Support for Women Entrepreneurs in South Africa Continues

In cooperation with the Turkish Cooperation and Coordination Agency (TİKA) and the Ministry of Development of Small Small Enterprises in South Africa, e-commerce trainings were organized for women entrepreneurs in three provinces of South Africa.

TİKA organizes training programs on social media marketing techniques, legal regulations on entrepreneurship, product pricing, product photography and capacity building, especially for women entrepreneurs who set up their own businesses in rural areas of South Africa, so that they can adapt to the competitive environment and expand their customer base.

The program, which was previously held in Soweto, one of the most touristic places in South Africa, was held in Free State, Gauteng and the Northwest States in cooperation with the Department of Small Business Development. 35 women entrepreneurs participated in the 3-week training held in 3 different states.

At the end of the training, certificates were given to the participants in a ceremony. Turkey's Ambassador to Pretoria Ayşegül Kandaş, representatives of the Ministry of Culture and Tourism and the South African Ministry of Small-Scale Enterprises Development attended the certificate ceremony.

In her speech at the ceremony, Ambassador Ayşegül Kandaş stated that women entrepreneurs play an essential role in the development of South Africa and that Turkey contributes to this goal by supporting women entrepreneurs.

Representative of the Ministry of Tourism and Culture Ngubeni Malileka emphasized that small businesses contribute to economy’s growth and are of great importance in the fight against unemployment. Malileka thanked TİKA for the training program organized for small-scale enterprises.

Small-Scale Enterprises Development Agency official Caren Coetzee thanked TİKA for the training program and stated that they want to continue it in the other parts of the country.

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